JENA Co., Ltd.

Overview

Updated: Nov 9, 2026

Company Overview

JENA is a South Korean pet healthcare technology company developing PetSpace, an AI platform for everyday companion-animal health monitoring. The platform is designed to analyze smartphone photos for emotion-related and physical health cues and present results in explainable reports. JENA is refining the service through app and web beta testing, with plans for consumer subscriptions and integrations with pet care providers and insurers.

Address

Headquarters :4F, Startup Support Center, 362 Ori-ro, Gwangmyeong-si, Gyeonggi-do, Republic of Korea

Research Center :-

Website

https://jena.io.kr/

Class

Medical Technology

Type

Digital Healthcare

Indications

Partnering Goals

Veterinary partners for model validation and care integration
Pet care and insurance partners for API integration and pilot projects
Seed investors and strategic partners for product development and commercialization

Investment Info

Investment History

Total 0

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Investor Amount
-

Investor	Amount
	-

Funding Goal

Target StageSeed

Target Amount230K

Funding Purpose

Seeking a minimum of approximately USD 230 in pre-seed or seed funding by Q4 2026. Planned use of proceeds: 35% for personnel, 35% for AI development and infrastructure, 25% for marketing and user acquisition, and 5% for contingency.

Team

Key People

CEO

Jiwon Park

- Bachelor's degree in International Relations (Global Studies), Ritsumeikan University, Japan. - Experience as International Management Team Lead at Daeryun Law Firm. - Experience founding and operating a global performance production company and building international partnerships.

CTO

Jeonghyeon Hwang

- MBA in Big Data Management (BD MBA), Sejong University; focus on multimodal AI. - Five years of professional experience, including data strategy at Daeryun Law Firm. - Experience in image classification, multimodal AI development and data preprocessing.

COO

Su-a Jin

- Bachelor's degree in Global Economics and European Languages and Literature, Gachon University. - Five years of professional experience, including corporate planning at Daeryun Law Firm. - Experience in strategy consulting, feasibility studies and subsidiary establishment.

Advisors

Veterinary Advisor

Dong-Jun Seol

- Vice President, Gyeonggi Veterinary Medical Association (GVMA). - CEO, KEYPET, a premium pet food company.

Veterinary Advisor

So-yoon Cho

- Graduate, College of Veterinary Medicine, Seoul National University. - Clinical expertise in small-animal medicine, with a focus on dogs and cats.

Tech & Products

Technology Details

Image Data and Specialized Models

JENA reports a training dataset of over 40,000 pet images and approximately 50 specialized AI models. Model development focuses on extracting image features related to pet emotions and physical health.

Explainable AI Reports

PetSpace is designed to present AI outputs through personalized reports and visual heatmaps that highlight image regions associated with a model's output. The reports are intended to help owners track observations and discuss concerns with veterinary professionals.

Internal Testing and Beta Feedback

JENA reports over 7,000 analysis/report simulations and 96.17% average recognition accuracy in internal testing. App and web beta feedback is being used to refine model outputs and usability; the reported accuracy does not establish clinical diagnostic performance.

Service Integration Roadmap

The roadmap includes a partner API planned for Q1 2027 and an insurance underwriting support concept targeted for Q3 2028. These extensions would combine AI reports and longitudinal pet records, with partner integration and insurer proof-of-concept work still required.

Problem & Unmet Needs

Interpreting Daily Health Changes

Pet owners may find it difficult to interpret changes in behavior, expression or skin condition between veterinary visits. PetSpace aims to organize these observations into accessible monitoring reports to support informed follow-up.

Connecting Home Observations with Professional Care

Home observations are more useful when photos, daily notes and AI reports can be reviewed together over time. JENA is developing a consolidated record and referral workflow to support follow-up with pet care professionals.

Market Trends

Smartphone-Based Pet Care

Commercial pet care services already combine camera-based checks, digital records and personalized care reports. These offerings indicate a market opportunity for accessible home monitoring integrated into owners' everyday routines.

AI-Enabled Insurance Partnerships

Pet health image analysis is being connected to insurance products and partner services. Lifet's photo-based insurance discounts illustrate an adjacent commercial use case for AI-assisted pet health data.

Competitive Landscape

Smartphone AI and Insurance-Linked Pet Care

AI FOR PET's TTcare offers smartphone-based health checks, care reports and a partner SDK, while Lifet links AI photo assessment to insurance. PetSpace seeks to differentiate through emotion-related signals and visual explanations alongside daily health records. Its insurer-facing services remain on the development roadmap.

Pipeline

PetSpace Consumer Platform

Current Stage

Beta Validation

Concept DevelopmentPrototype DevelopmentBeta ValidationCommercial LaunchScale-up

Patents & Papers

Papers

Private

Patents

Patent Title

System and Method for Classifying Pet Emotions Using a Deep Learning Model Based on Multiscale Feature Extraction

Status

Filed

Application Year

2025

Application Countries